how to make CTA that attract and engage your customers inside hubspot

 Today we're going to Show you Step by step on ctas 

how to make ctas that attract and engage your customers inside hubspot as a heads 

 

 

  

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• calls to action um portal and to get here i've gone up to the main navigation up to 

• marketing down to lead capture and into ctas you might be thinking this is kind of a funny area for it to sit but lead capture is

•  essentially what ccas are it's the way for you to add buttons to your website or 

• landing pages to pull people through to the next stage of their buyer's journey be it on a

•  blog you may have a cta to go to an ebook download or to a contact us page it's 

• essentially how you're getting people to do things on your website so how do we create one well in this case as always we're going 

• to go up to the orange button to create a cta or call to action in here we have the cta 

• builder and you can see up here is essentially where the cta transforms in 

• terms of the edits that we make so in here let's make it just a simple download button 

we might go download here using the 

action orientated language something as well you're able to update your button color if you're so using a button so in this case we might use the yellow however you can

change the button style perhaps you prefer for it to just be a link we can just change it like that so it's just a simple url link 

however i like the look of a button you can also choose these different button types for example rectangular a padded corduroy okay that's a corduroy button stripey but in this case i'm just going to use a simple um a simple button like that perfect once we've added in that text we're going to go next 

and in here you want to make sure that you're using proper naming conventions a big thing inside hubspot it's very easy to lose track of things especially when you're building out a lot of new assets if you're not naming things correctly or best practice so in this case let's make it um the company 

let's make it cta and download for a specific campaign in this case let's just go ebook like so in this case you have the option to link it specific places so we can link perhaps to a meeting link if someone wants to contact you now to a file which is what we're going 

to do directly to an email address really helpful for a home page phone number 

again for maybe a contact page a hubspot page or blog post specifically if you're moving people to another blog on an article on your website to like a next stage blog or even an external website url so in this case we'll go a file link and then we'll go to 

browse files and we'll just select something at random here we also have the option as well to add this add the cta as part of a campaign so we can say we can attribute essentially all of the clicks of that cta to an overall campaign goal super important so ensure that you do that if there's a 

campaign contextually relevant and then we can just go save now when you're inside any different any different asset inside hubspot via the landing page website page blog email you'll be able to insert that cta wherever you need and there you have it you now know how to create a cta inside hubspot and remember if you're really 

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