IF You Want to Learn SEO I'm going to break it all down nice and simple for you
in this posts you can start growing your business without spending a dollar and a
click on that like button as a tip wouldn't hurt though let's start with step one understand the goal of SEO search engine
- optimization is all about optimizing pages on your website to appear at the top of
- search engine results you do this byranking for keywords related to your business for
- example if you sell gardening equipment you want your business to appear at the top of search engine results Pages otherwise
- known as serps when people search for keywords related to your
- Niche if someone searches best lawnmower under 500 and sees an article from your
- website called five best lawnmowers under 500 they're pretty likely to click but if your
- article was titled top 5 greatest
lawnmowers your page likely wouldn't
- appear in your search and that person
- wouldn't see you without knowing the
- principles of SEO your options to grow in your business are pretty slim so the main
goal of all SEO is to earn more leads sales and revenue now step number two is
keyword research keywords are the words and phrases that people type in search engines to find what they're looking for keyword research is a big part of learning SEO so it's important you get familiar with it finding the right keywords can make or break your business and there are two types of keywords long tail and short tail long tail keywords are keyword phrases that are three or more words long these get less search traffic but they usually have a higher conversion rate because they're
more specific an example would be best protein powder for muscle gain short tail keywords are about one to three words
- long and way broader these have higher search volumes than long tail keywords
- which means that they attract more website visitors but the downside is that they're
- much more competitive and harder to rank for in search an example of a short tail
- keyword will be best protein powder which is way broader but gets a lot more traffic to
- know the best keyword searches in your industry there are a ton of amazing tools
- out there for beginners check out Moz keyword Explorer semrush's free plan or the keyword Surfer Chrome extension
- getting to know which keywords you want to focus on is important because weaving them into your content titles meta
descriptions and URLs will help your rankings step number three know the
difference between on-page and off-page seo seo isn't just about what's on the page what's just as important is what happens often here's the difference on-page SEO is more directly in your control it involves formatting like H1 tags and H2 tags keyword page navigation URLs meta descriptions and image descriptions and ALT text off-page SEO is more to do with others opinions of your content links to your site mentions about your brand and
social media all have a big part to play for a solid SEO strategy it's important that you
cover both of these and I'll talk about them in more depth in the future so you know exactly what to do step number four is
know your ux user experience signals search engines want to give people what
they're looking for this is why user experience otherwise known as ux plays such a big part in SEO if your site's user experience is poor search engines know and punish your pages for it now algorithms like Google rankbrain analyze the behavior of the users on your website and measure the level of satisfaction and like Skynet these algorithms get smarter and smarter hopefully Google won't create an army of kielbaso although they are thinking of using killer police robots in San Francisco now I'm just giving you another reason to be suspicious of your Alexa anyway back to SEO there are a few ux signals search engines are looking for click-through rate which is CTR bounce rate and overall dwell time click-through rate is a percentage of people who click on a search engine result that helps search engines know the relevance and
attractiveness of a result compared to other similar people ranking for it bounce rate is
a percentage of people that land on your page and then immediately leave without even interacting with it a high bounce rate is usually a big problem because it suggests to the algorithm that your content wasn't relevant to their search and dwell time is
how long someone stays before returning to the search engine results now you should
be aiming for a dwell time of two to four minutes less than two minutes is usually considered a bad dwell time and longer than four minutes suggests that the user is having trouble finding what they're looking for to find your dwell time check your
analytics and look for a staff called average session duration it's important to have an understanding didn't via ux signals if you want to boost your search engine rankings step number five is link building now this is the Big Daddy Kane of SEO huh I don't really know what that means but there are over 200 ranking factorsranking factors for Google and links are still one of the top three links from other websites to your pages tell search engines that your site is a good one now
building links is one of the best ways to
build your Authority and trust with the algorithm so you can rank higher in search
engines and pretty much rank for everything but there's a big downside the process can be pretty slow this is why I run a link building agency that exclusively helps businesses like yours build a ton of links which boosts their search engine traffic and over a Remy if you're interested in working with us directly just click the link in the description to book in a free Call of our team but if you want to take another step in your Journeys to becoming a black belt in SEO check out this postto learn why 91 of websites get zero search engine traffic from Google as always I ll see you in the next post
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